Another first for Chronoforte: Louis Erard

Louis Erard for the first time in Slovakia. Right here at Chronofort.

Some brands scream. Others speak quietly – but all the more convincingly.
Louis Erard falls into the latter category.

The Swiss watch brand with roots in the Jura Mountains, founded in 1929, is officially coming to Slovakia for the first time . And we are proud that Chronoforte is its first home .

A brand for connoisseurs, not for the masses

Louis Erard was founded in the cradle of Swiss watchmaking – in La Chaux-de-Fonds. In a region where time has always been taken seriously. From the very beginning, it stood on solid foundations: mechanics, precision, craftsmanship .

The brand has been involved in the development of legendary solutions (including the Valjoux 72 chronograph used by Rolex and Patek Philippe) and has gradually built a reputation as a technically proficient but unobtrusive player. One that is known by those who do not view watches as just an accessory.

Regulator as a brand signature

If there is one thing that Louis Erard defines, it is the regulator .
A time display where hours, minutes and seconds have their own space. A functional solution that once served watchmakers to set accuracy is now transforming into a design and philosophical statement.

The regulator is not for everyone.
And that's exactly what's beautiful about it.

Louis Erard has made it its signature – in both manual and automatic versions – and has placed itself among the brands that do not adapt to the market but create their own path .

A tradition that is not afraid of the present

After the brand was restarted in 2003, a new chapter began. Preserving tradition but giving it a modern expression. The result is a Swiss Made mechanical watch that offers:

regulator
small seconds
date
moon phase
chronograph
and complications that make sense

Louis Erard proves that haute horology does not have to be inaccessible , but at the same time it must never be compromised.

Why Louis Erard belongs to Chronoforte

Chronoforte is about people who don't want to follow the crowd .
About brands that have their own opinions.
About watches you choose because they resonate with you – not because everyone knows them.

Louis Erard fits right in here.

Independent Swiss brand.
A powerful story.
Clear identity.
And a watch that you don't buy impulsively - but consciously.

Louis Erard. For the first time in Slovakia. In Chronofort.

Another championship that makes sense to us.
And a brand that we recommend getting to know in person.

If you're looking for a watch that's not just about time, but also about attitude,
Louis Erard is the answer.