La Petite Seconde Metropolis Louis Erard x The Horophile Tobacco watch
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Specification
CASE
diameter: 39 mm
height: 12.82 mm
Leg spacing: 20 mm
weight:
material: polished stainless steel.316 L
GLASS
sapphire, scratch-resistant with anti-reflective coating
REAR COVER
transparent
WATERPROOFNESS
5 ATM (50 m)
DIAL
brown and minute scale with circular satin finish, center with gadroon (ribbed) decor, and elements/transfers in 5N red gold.
Clockwork
MACHINE TYPE
Automatic Swiss movement Sellita SW261-1
POWER RESERVE
max. 38 hours
NUMBER OF STONES
31 stones
RUNNING FREQUENCY
28,800 vibrations/h (4 Hz)
FUNCTIONS
time indication - hours, minutes, seconds (central hour, minute and decentralized second hand on the subdial at 6 o'clock)
Packaging
Box with warranty booklet
Strap
Brown grained calfskin strap with tone-on-tone stitching. Black grained calfskin lining, polished stainless steel buckle.
The strap has functional spring axles (quick-release), which make it quick and easy to replace.
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Strap
Brown grained calfskin strap with tone-on-tone stitching. Black grained calfskin lining, polished stainless steel buckle.
Dial
Brown and minute scale with circular satin finish, center with gadroon (ribbed) decor, and elements/transfers in 5N red gold.
Case
Polished stainless steel.316 L.
Clockwork
Automatic Swiss movement Sellita SW261-1.
EMPIRE STATE OF MIND
La Petite Seconde Metropolis — Louis Erard x The Horophile
Limited edition: 178 pieces in each variant
When Louis Erard meets an insider who lives for independent watchmaking, it doesn't just stop at a conversation. Something new is born.
The result is a new collection line built on the 39 mm Petite Seconde model: three versions (slate, salmon, tobacco) inspired by New York — in the Art Deco style, but reworked into a distinctly contemporary expression. Neo-deco.
"Thank you." Why not start with that?
Because the Louis Erard x The Horophile collaboration — like all Louis Erard collaborations — is first a human story , then a watch. A meeting of two worlds. Two hands that meet, greet and thank each other. And from such meetings, timepieces are born.
This watch is not just about function. It doesn't just tell the time politely. It carries a message: together we are stronger.
They were born from sharing — cultures, perspectives, desires and passions. Louis Erard, who, under the guidance of Manuel Emch, became a mentor for affordable high-end Swiss watchmaking. And Amr Sindi, known by his Instagram name @TheHorophile — a marketing consultant for watch brands and an independent producer of limited editions. Their connection also has a personal dimension: Manuel Emch and Amr Sindi share a deep friendship that has lasted for more than 15 years.
The Metropolis model is based on the Louis Erard Petite Seconde: a classic 39mm steel model with a crown bearing the signature “LE” — the only place the brand’s logo appears.
Everything else is new. It is a journey between two eras, two centuries — between the Roaring Twenties and our present-day “20s.” The result is the emergence of a new style: neo-deco , a fusion of Art Deco and the modern spirit.
It is also a subtle homage: Louis Erard was born at the height of the Art Deco fever, in the darkest year of the decade — 1929. It is also a tribute to the brand's home region: Jura, Franches-Montagnes, La Chaux-de-Fonds — the birthplace of the so-called "fir tree style", forest Art Deco, which here takes on an urban, metropolitan touch.
The starting point of the design was typography. One clear line of research: to reinterpret Art Deco numerals . Extensive work was carried out from the choice of the font to its final form. The numerals are architectural, open like facade elements. A refined play of lines emerges that creates an optical effect: are the indices applied or engraved?
The small seconds hand has no indexes — it is marked with just a single dot .
“Then came the design of the dial and hands,” explains The Horophile. How should the numbers be displayed? Vertically? Circularly?
The circular composition prevailed, as if they were stored on a disc. The disc motif subsequently became the central element, graphically treated in two dimensions to highlight the two time zones: a large hour-minute dial and a seconds subdial.
However, the disc also received a 3D treatment in the center of the watch — a series of concentric gadroon grooves that add mass to the dial and catch the light beautifully.
The “Empire” baton hands bear a universal symbol: the Empire State Building , the iconic Art Deco skyscraper of the modern era. Here too, the work was done with maniac precision: the proportions floor by floor, from the base to the tip, including skeletonization in the center. The result is a small moving panorama on a clean disc without a logo.